STATEMENT

My approach to image making is experimental. I try to explore the complexities between traditional and contemporary social orders. My work output is iterative, it is based largely on my outlook and process.

Outlook: I view tradition with a slightly conflicted gaze of being both familiar and unknown. This allows me a license to recreate variations that prompt the viewer to question: what is being viewed? Is it authentic? What is its cultural payload?

I am fascinated with innovation and the way visual references can change perception (enhancing it, recontextualizing it or reframing it). I seize the opportunity to change narratives by inserting contemporary visual references into the frame.

Process: My approach often fragments images in a bid to reconstitute them anew, to endow them with nostalgia or prompt selective amnesia in the viewers mind. In this way I create images with many avenues of interpretation (cultural hyper-referential images).

Output: My output shifts from straight photography to digital manipulation. The images I work on are produced in series that address a range of subjects. Each series adopts its own thesis and visual language. My works seeks to change perception, to help enhance visual narratives and to propagate cultural transformation. I view the ability of the image to change the viewers perception is its cultural pay load.